Building The Aroma Lab UK
A distinctive WooCommerce store built for performance The Aroma Lab UK was never meant to look like a conventional WooCommerce shop. The visual direction was bold from the start: oversized typography, rich colour, large product imagery, animation and video. Our challenge at BIAC Digital Studio was to keep that character while building a shop that […]
The Next Shift in Search
Websites are no longer competing just to be found. They are competing to be selected before a visitor even arrives. This article explains how search behaviour has changed and what needs to be restructured to stay visible.
